Showing posts with label ougd301. Show all posts
Showing posts with label ougd301. Show all posts

Wednesday, 14 December 2011

Evaluation


I have mixed emotions about this module, at the beginning and up until reading week I found it hard to get into any of the projects. There was no clear reason why but I think the fear was of the amount of work ahead of me. After a few crits of constructive criticism, I started to stop being stressed about the amount of work and started to enjoy the process of developing ideas and handling that much pressure. There was quite a leap between second year workload and quality required and the effort and commitment needed compared to that of third year and I think that within this module I’ve learnt more about myself as a designer and my own practice than at any other point in the course.

I was coming in to college at 9am and leaving at 9pm quite often, but it wasn’t up until after reading week that I’d actually fully take advantage of this time and being as productive as I could instead of just been busy. I think that’s something in hindsight I would definitely change, making the most of the time I’ve got instead of thinking about what I’m going to do and actually do it.

Reflecting on the work I’ve produced I realise I haven’t worked in a way that ticks all the criteria boxes and maybe this is a problem I need to assess ahead of FMP, but I also think it’s a case of documenting my development and my idea generation. However I feel that my design practice is changing and improving, I’m in a place now where I feel more confident about experimenting with new styles and that I’m improving as a designer and pushing the concepts of a brief.

From the beginning of the module I had a clear idea of what I wanted to do and what areas I wanted to cover, this was mainly design for the fashion and art industry which two of the briefs covered (Blue Rinse branding and branding for a photographer) and I want to carry this forth into my FMP as I still feel strongly about designing for the creative industry and collaborating with different disciplines of creative. I also developed good networking and communication skills whilst working with the photographer and this has allowed me to get more out of a client than I would of normally and really helped with developing idea for the project (brief two)

Overall I’m frustrated with myself that I allowed myself to slip into a slow pace so early in the module and I genuinely think I made a huge mistake and ruined a potentially rewarding module. My time management and my documentation needs to carry on being at its recent level and go as far as improving substantially.  I’m disappointed that I didn’t quite reach the potential with my briefs and that I only did four but it’s something I’ve learnt from and I’m heading into the final part of the course knowing what I need to do and knowing I’m quite excited about turning it around improving from this module.

submission boards for brief four


Submission Boards for Brief three


Submission boards for Brief two


Submission boards for Brief One


Sunday, 11 December 2011

Final design of the website





Really happy with this now and quite looking forward to actually designing the site over the next few weeks after the deadline, realistically theres not enough time before the hand-in to start and finish this website.

Saturday, 10 December 2011

Web page development






I played around with the homepage and tried some experimental layout but it just wasn't working out so I stuck with quite a formal layout with the work and about at the top and my logo in the top left corner.

Labels in context


Friday, 9 December 2011

Final Shots of Business card/postcard


Printed collateral for Anna


ISTD - Cover re-photographed



Again feedback back from the final crit advised me to re-take some of the photographs for the cover and have somebody hold and use the slip cover.

ISTD - Re photographed



After the low quality of the 1st shots and after feedback from the final crit I re-shot the ISTD in context with someone interacting and using the publication.

Thursday, 8 December 2011

Grids and typography rules - ISTD



Open publication - Free publishing - More gri


ISTD asked in the brief to submit evidence of typographic skill and knowledge through examples of application. The layout of the publication followed an 18 x 24 grid system where only the pull quotes were allowed to ignore, but this was intentional as they had to be centred on the page to be able to work. 
I created a set of rules for how the speech in the text was 
distinguishable against the standard text. Instead of indenting the normal paragraphs I instead used a line break to notify the start of a new paragraph and for the speech I used an indent to signify a new character speaking. 

Proposed covers for ISTD



Open publication - Free publishing - More covers

These are the chosen designs for the proposed series of covers for The Waitress publication.
Each is a subtle hint to a part of the story. The thread relating to the cloth and the waitress sewing, the knife and fork as the setting is a restaurant and the dollar bills for the money that the waitress discovers in her purse.

Wednesday, 7 December 2011

Final shots of ISTD magazine

Final shots of my magazine belly band (slip) cover. The shots came out well and I'm happy to come to the end of this brief. Just need to propose another 3 covers and I'll be done on this.








Business card layout development


Business Card/postcard layout Development


Business card - rough ideas


Tuesday, 6 December 2011

ISTD Cover development






Moving closer to a final design for the slip cover, for the project I'm going to propose a series of covers this may include this design in various colour schemes or proposals for separate designs. The idea came from simple line drawings that started to form a chair but contrast with the title 'the waitress' giving a subtle mystery to the cover.

ISTD Cover mock up development.

I went back to basics with this idea, I needed to get away from a computer screen so made some analog layers of type and image to test out different layouts. I think I'm going to do this more often as it was so much quicker than messing around on software. I'm happy with this idea as it fits the story well and is quite a minimal design which lets the content speak for itself, I needed to create something that wasn't too 'noisy' to make an impact on the concept of the magazine.