Final logo choice

I'm going a little crazy with the 80's

I've surrounded myself with everything eighties (well not quite) I feel I'm getting closer to a colour palette that I can use across the re-brand and I'm still searching for that certain image/style which I think I'm close to below. 

experiments with lables

I pushed the idea with the eighties type and applied some electric colours. The results were pretty interesting and had the aesthetic that I imagined. It became clear though that maybe I've gone too eighties, so I'm going to reign it back in again and after speaking with Jane I'm going to experiment with a typeface from one era with a backdrop from another era.

New design direction / 80's

I loved how the original backdrops looked with type layered on top and after diving into the eighties I really wanted to explore the era and thought it was perfect for the store. At first I had doubts whether the era was too narrow but after asking a few people the general thought was that vintage stores dont need to cover every era they just need to be retro of some kind. I think I'm going to go with the Mustang typeface instead of the neon lights font. 

Brief One - Initial ideas