design practice blog: identity

Thursday, 11 November 2010

Logo adapted

I thought that I'd adapt the logo so it can be used across a vaster range of products, packages and promotional print. I removed several foods from the image and changed the lucinda bright from demibold to regular, and arranged it so it fit underneath the artwork. The original logo, which will still be used would of had difficulty being printed onto all formats and still being a functional identity. This way I'll have more options when it come to designing the packaging.

Logo colour tests

336699 blue

993333 Red

9A3466 Pink

CD6632 Orange

After several colour texts I've chosen to go with the Wine-like Pink, it's a maturer tone and has a richer look to it than the others which suits the products target marker perfectly.

Logo Development

(8451A1)

My final identity for the moment, I may come back to it in the next few days and amend somethings that I'm not happy with, such as the neatness and sharpness of the olive coloured leaves.

Green as a trial colour, I thought that it was too closely linked to normal organic foods and not odd coloured foods which I'm Packaging.

Before kerning edit (Above)

After Kerning (Below)

As a default type lucinda bright doesn't look very tidy, it had a claustrophobic feel to it.

I did a simple edit of the kerning and spaced some of the characters out such as the 'O's' in the food and the 'Th'. I really think that it's made a big effect on how the Logo type looks.

This was a simple experiment whilst I was colouring the roots and leaves of the fruit and veg. The ear of the 'g' looked similar to some of the leaves I'd drawn so I separated it from the body and colour matched it.