Logo Development

(8451A1)

My final identity for the moment, I may come back to it in the next few days and amend somethings that I'm not happy with, such as the neatness and sharpness of the olive coloured leaves.

Green as a trial colour, I thought that it was too closely linked to normal organic foods and not odd coloured foods which I'm Packaging.

Before kerning edit (Above)

After Kerning (Below)

As a default type lucinda bright doesn't look very tidy, it had a claustrophobic feel to it.

I did a simple edit of the kerning and spaced some of the characters out such as the 'O's' in the food and the 'Th'. I really think that it's made a big effect on how the Logo type looks.

This was a simple experiment whilst I was colouring the roots and leaves of the fruit and veg. The ear of the 'g' looked similar to some of the leaves I'd drawn so I separated it from the body and colour matched it.

The developed version of the ear, which I think works well with the design and product.