The Redgrocer food co.

The Redgrocer food co. is a fictional farm shop company that I've set up that sells odd coloured fruit and veg. The aim of the company is to persuade people to break through the colour association of food and not to be cautious or put off by the colour of foods that aren't usually that colour such as black garlic or purple potatoes. These odd coloured foods also happen to be much healthier than the normal versions. The company will have concession stands in premium food halls such as Selfridges and Harvey Nichols. The audience will be wealthy people who are into food exploration and healthy eating.