PRODUCT//
As I'm branding a company I'm going to produce the identity which will include the logo, a colour palette used across the company's media, and other collateral that will have the brand on, e.g. book spines, website, business cards. I'm also going to create they're launch edition of a quarterly publication that showcases their releases and upcoming work.
RANGE//
The branding itself can be spread across a range of media which will include, webpages, book spines, signage, business cards, posters, publications, etc. I can then expand on the quarterly publication and produce a range of editions and in different formats that can be used on the ipad and in emails.
DISTRIBUTION//
Print based media// publications will be distributed in high end retail and specialist book stored and even to other publishing houses. Promotional material such as posters will be designed to be used within the literature world at places such a lit fests and conventions.
Screen// This included a website that will act as the retail point of the company and customers will be brought here through advertising and promotion. Apps used to display the quarterly magazine and other releases from the publishing house.
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